36 Cycling: from 3D jersey design to qualified enquiries

A custom cycling jersey often begins with an idea: the team's colours, a club logo and a sense of how it should all look together. At 36 Cycling, customers can develop that idea on a 3D product before their first consultation.

Since 2024, the company has used the 3D Designer by 3ddesigner.io in enquiry mode, receiving qualified design enquiries every day. The team also makes extensive use of the 3D Previewer for further design work and reviews. The 3D view accompanies the process from the customer's first idea to approval of the finished design.

36 Cycling: custom sportswear with personal service

36 Cycling↗ (Opens in a new tab) supplies custom cycling apparel and sportswear from Moordrecht in the Netherlands. Alongside its own collections, the company offers individually designed teamwear.

The team draws on experience in professional cycling↗ (Opens in a new tab) when developing its clothing. Function, quality and design go together. An in-house design team responds to customers' wishes, and personal advice is an important part of the service.

The online designer fits into that service. It helps customers make their ideas visible and gives the team a concrete starting point for further guidance.

An enquiry that already includes the design

In the 3D Designer, customers can customize different cycling jerseys, cycling shorts and running shirts. They upload their own logos and design elements, choose colours and see the result directly on the product.

When they submit an enquiry, they already have a developed design to share. 36 Cycling can see which colours the customer wants, which logos belong on the garment and how they envisage their sportswear.

That is what makes the daily design enquiries valuable: personal advice can start with a visible result. The team has something specific to refer to and develop together with the customer.

Enquiry mode as the starting point for advice

For individually designed teamwear, the conversation is part of the product. The design needs to suit the customer, and 36 Cycling's specialists guide them through that process.

Enquiry mode supports this approach: customers prepare their design online and hand it over to the team. 36 Cycling builds on the idea, offers advice and develops the design further where needed. Online customization and personal service become connected steps.

This process does not need an immediate checkout. The enquiry is the intended next step and the beginning of working together on the custom product.

From graphics software to the 3D model

Professional design work also has its place in this process. 36 Cycling's designers can continue creating artwork in their graphics software. They then use the 3D Previewer to present it to the customer.

They drag and drop the finished design onto the appropriate 3D model. The artwork becomes a three-dimensional preview of the product. They then create a shareable link and send it to the customer.

The customer can see the design directly on the garment. Logo placement, the combination of colours, and the front and back of the design are easier to discuss on a 3D model than from a flat artwork template alone.

Comments where the change is needed

Design reviews often come down to a specific detail. If a logo on a sleeve needs to move, for example, both sides need to know exactly which area is being discussed.

The 3D Previewer allows users to place comments directly on the 3D model. Feedback stays connected to the design. The customer and design team can refer to the marked position and discuss the desired adjustment.

This makes communication easier: less needs to be described in words alone because both sides can see the same design and the relevant position. When the customer is happy with the result, they can approve it, giving the review a clear conclusion.

Two tools for a continuous design process

At 36 Cycling, the 3D Designer and 3D Previewer perform different jobs within the same service. The designer helps customers work out their ideas and submit them as qualified enquiries. The previewer helps the professional team present finished designs, put feedback in context and collect approval.

The result is a process in which customers actively participate in creating their clothing while receiving individual guidance. Daily enquiries and regular use of the previewer make both tools part of the team's work with its customers.

What 36 Cycling says about working with us

Want a jersey configurator like 36 Cycling?

The 3D Designer by 3ddesigner.io supports sportswear suppliers who want to start personal consultations with detailed design enquiries. You manage products and design options in the admin dashboard. The 3D Previewer adds presentation and review of finished artwork.

The software is ready to use. If you have special requirements, we can discuss them with you. Explore the 3D Designer or discover the 3D Previewer for design reviews.

Questions about the project

Which 3D configurator does 36 Cycling use?

36 Cycling has used the 3D Designer by 3ddesigner.io in enquiry mode since 2024. Customers design cycling jerseys, cycling shorts and running shirts and submit their design as the starting point for personal advice. The team also uses the 3D Previewer to present designs, exchange comments and collect approvals.

Can a jersey configurator support enquiries and personal advice?

Yes. At 36 Cycling, the 3D Designer is the starting point for individual service. Customers include logos, colours and their design in the enquiry. The team can offer advice based on this concrete starting point and develop the design together with the customer. This process does not require a direct online purchase.

Which products can customers customize in 36 Cycling's designer?

In this project, customers can design different cycling jerseys, cycling shorts and running shirts. They upload their own logos and design elements, choose colours and send their finished concept to 36 Cycling as an enquiry.

Can professional designers continue working in graphics software?

Yes. At 36 Cycling, professional designers continue creating their artwork in graphics software. They then drag and drop the finished design onto the appropriate 3D model in the 3D Previewer and create a shareable link for the customer.

How can customers review jersey designs in 3D?

The 3D Previewer by 3ddesigner.io makes the design available through a shareable link. Customers and the design team can place comments directly on the 3D model, making it clear which area a comment refers to. Once the customer is happy, they can approve the design.

What is the difference between the 3D Designer and the 3D Previewer?

At 36 Cycling, customers use the 3D Designer to customize sportswear and submit a detailed enquiry. The professional design team uses the 3D Previewer to show externally created designs on a 3D model, share them through a link and discuss feedback and approval with the customer.

How can I get a configurator like 36 Cycling?

The 3D Designer by 3ddesigner.io is ready-to-use software that supports enquiry mode. You manage products and design options in the admin dashboard. The 3D Previewer is available for presenting and reviewing finished designs. Further consultation with us is only needed for special requirements.